I think what I am about to write will be interesting, mostly
from two different perspective, 1) this is not the style of post I usually
write on Abnormal Thinker 2) This is the question that is popping up in many
minds.
People in my friend circle knows that I am a search and
social strategist and spend hours doing research and looking at the GA reports.
It was yet another day when my younger brother who has nothing to do with IT, he
is totally in to agriculture asked me a simple question that how come this
video song go so viral when there are other similar stuff around that are not
that famous?
I give him a very casual answer, but I really wanted to know
why and how this video content goes so viral within a short span of time?
**I did a simple
research that actually tells me multiple reasons why this content goes viral as
compare to other similar content who didn’t hit the 25k of views even in a
month!
The Topic is HOT as
fire:
The current government of Pakistan is Sindhi and this song
also represents a guy who is Sindhi with his roots to political background. The
people are already way too much frustrated with the government policies and
this was a solid comedy representation of how people feel about the government
and their policies.
Humor usually works well then a serious content and when it
comes to comedy content that represents the voice of the nation… sharing is
almost must!
Music is normally
viral:
Music videos are usually more shareable then other videos especially
when the music is original and self made instead of mimicry. Honestly if you
made a classy humor like this with all a good original music I will give me +10
to you without even giving a second thought.
Personal Assumption: Coke
Studio Session 5 give a little helps:
The targeted audience is in a mood to listen to any good
music at the moment because coke studio is all in the air.
Video Quality:
One of the few reasons why these kinds of video content go
fail is because most of the videos contain a bad video quality. The major
different I found in this video is the HD quality of the video which was super
amazing.
Gilani’s kick off:
The good bye Gilani case give this songs a viral boost…
people started to related that saineen with that saineen (if you know what I mean)
The Tag line “Saineen
to Sanieen”:
Last but not the least the tag line ‘Sanieen to Sanieen’
pays of really well. It allows people to use their imagination and go as
creative as possible.
This was just a small research on why I think this video go
viral than any other similar kind of videos. If you like the post you can
always say, ‘Sanieen to sanieen, sanieen
ki blog post be sanieen!’ :D
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